advertising the advertisers

13Jan10

Was browsing some ad agency websites today and I came upon a couple fun and impressive site.

bagbyco.com

It was clean and simple but with some really fun animated touches. The first thing caught my eye were the transitions alone- each time the visitor clicks from one section to the other, they see hands physically moving the space- whether it be folding the page over, cutting it in two or rolling it up to reveal the next layout.

The work is very well displayed in narrated case studies incorporating the story from brainstorm to finished piece in one very impressive reel.

Then there is the “Culture” section which consists of a pile of postcards that upon clicking you discover represent each of the principle members. Each postcard turns into a video where the person tells a funny story or anecdote (kind of a story corps type thing). It makes me not only want to hire them but I want to party with them too, which I guess is what they are going for.

samatamason.com

A very simple site but what I liked with the reel in the beginning. It uses a really simple yet catchy theme in the beginning of stop vs. start- stop analyzing start doing, stop markeing start connecting, ect. This leads into a really cool mantra of their work including brainstorms and comps (which I love to see). The whole thing is done in kind of choppy stop animation style with an elegant and intriguing soundtrack. Very well done, leaves me feeling both excited and inspired, which again I’m guessing is what they are aiming for.