SFO online magazine

05Apr10

I currently work doing a lot of design in the financial trading industry and I’ve come to see trends and stand bys for the design in this industry. The biggest impression I get is that it is an industry that is very stuck in tradition and stability. Often times using designs that are simple and easy for people to understand and navigate.

Which is why I was happily surprise when I recieved an email from SFO magazine a few weeks back introducing their new online magazine. This interactive PDF magazine is anything but stodgy and traditional. They have taken the basic PDF flip book to a whole new level. The magazine creates an entirely new reading experience melding the look and layout of a traditional magazine with tons of interactive and flash elements. The ads animate like online banner ads, a feature story page titled “The Future of Cars” shows an animated line of traffic going back and fourth across the spread, and a Q&A style feature incorporates video clips of the interviewee answering questions.

Even if you aren’t in the niche of financial industry design, its still a great innovative piece that you can get new design ideas from.