Thinking BIG

11Mar11

Volkswagon has come a long way from the days of Think Small, but the company has proven they are no less innovative. Print ads recently published in popular Norwegian magazines encourage readers to download an app that allows them to “drive” over the small curve of road in the printed spread. The app showcases driving features like Lane Assist technology, Adaptive Lights, and Adaptive Cruise Control. This video shows a great preview of it:

http://referanser.apt.no/Volkswagen/app/

The marketers took a bit of a risk assuming that all of the readers had iphones and would download the app to try it out, but then again, the folks at DDB took a risk 50 years ago, but calling the car a lemon… and look how that worked out.